Just a few weeks ago Alohas Sandals, Instagram‘s most coveted sandal brand, put together their first ever offline event.
Alohas decided to go an extra mile to introduce their new SS18 collection to the world. So instead of just releasing their new products on various social media platforms, the brand decided to go on an actual four day trip to the astonishing Marrakech. The team included six major, high impact influencers: Ohhcouture, Belen Hostalet, Tara Milk Tea, Marta Lozano, Isabella Thordsen and Teresa Andrés who had the opportunity not only gather around from different places in the world and spend time in Morocco, but be the first ones to try out the brand’s new sandal collection.
With help of DAR EL SADAKA, a dreamy privately-owned villa designed by visual artist Jean-François Fourtou, influencers had an opportunity to feel like at home away from home in this magical place. The first day of the event was concentrated around getting to know the new collection. After checking in and having lunch in the amazing Donkey Terrace, influencers had some free time to moderate their thoughts about the new sandals and take some cool content with their favorites.
The second day started off with a breakfast in a room with an almost-real looking steel giraffe named Solange. After having some free time all of the team headed down to the Jardin Majorelle gardens to explore and have a quick taste of Marrakech‘s nature. The day of exploring and shooting led to the sunset and cozy dinner in town at Nomad.
The most exciting was the third day, when all of the Alohas team made their way to the Morocco deserts to shoot professional pictures with a photographer, who also captured all of the behind the scenes. After having some rest, each blogger had to pick their favorite sandal to wear for the 1001 candle farewell dinner at Dar El Sadaka.
But the most unexpected was yet to come, the brand took all influencers on a surprise Air Balloon Trip at Terre Des Etoiles camp after which they headed back home.
You can read more about the experience on each influencers social media platforms and see all of the cool shots they worked on while being on this adventure.
But don't get distracted by the dreamy pictures of Marrakech, the Alohas Team SS18 collection itself is worth your attention. This year's collection offers you an enormous variety of different styles, colors and textures. From the iconic simple slip ons, to the authentic espadrilles with an unusual twist - you can find it all in the new release. Even though Alohas Sandals are known most for their beachy footwear, these new styles are just as wearable for the city streets.